Privacy Policy

1. Scope of this Policy

QwikFone is a UK-based refurbished technology retailer and buyback platform, operated by 28 Trading Limited, registered in England & Wales. Registered Address: Suite 120, Unit 3, Woodward Build, 1 Victoria Road, London, W3 6FA.

In this Privacy Policy, QwikFone is referred to as "us", "we", and "our". If you have any questions about how we handle your personal data, please contact us at info@qwikfone.com.

This Privacy Policy explains how we collect, use, disclose and protect the personal information of website visitors, retail customers, wholesale (B2B) clients, and individuals using our UK device buyback and trade-in services.

This policy applies only to information collected through our website and services. It does not apply to information collected through other sources, whether online or offline.

2. Your Agreement and Consent

This policy describes how we collect and use your personal data. By providing your information to us, you acknowledge that your data will be handled as described here. This policy should be read alongside any additional privacy notices we provide at specific points, such as during checkout or account registration.

Where we require your explicit consent (such as for electronic marketing or processing sensitive data), we will request it from you separately via a clear opt-in.

3. The Data QwikFone Collects

Data collected from all website visitors:

• Technical Data: IP address, browser type, device information, cookies, and similar tracking technologies.
• Usage Data: Pages visited, links clicked, time spent on site (via tools like, but not limited to, Google Analytics).

Data collected from customers using QwikFone’s buyback services:

• Device Information: Device model, IMEI/serial number, condition details, and diagnostic or verification information relating to the trade-in process.
• Payment Information: Bank account details provided by the customer for the purpose of processing buyback or trade-in payments.
• Shipping & Tracking Information: Delivery addresses, tracking details, and communications relating to the shipment and receipt of traded-in devices.

Data collected from refurbished phone customers:

• Identity & Contact Data: Name, shipping/billing address, email, phone number.
• Financial Data: Payment details and transaction information.
  • Note: Payment processing is routed natively through Shopify Payments or authorised third-party payment gateways. Your credit/debit card data is fully encrypted and tokenised via Shopify’s secure, PCI-DSS-compliant systems. QwikFone does not store or have direct access to your raw payment card numbers on our servers.
• Purchase History: Records of products bought.
• Account Credentials: Usernames and securely encrypted passwords used to register, access, and manage your private QwikFone customer account.

Data collected from wholesale clients in the UK:

• Business Contact Information: Business name, contact person's name, business address, email, phone number.
• Tax/VAT Identification Number.
• Transaction History and credit terms.

We do not collect sensitive personal data (such as information relating to race, religion, ethnicity, sexual orientation, or biometric data) unless you explicitly consent to this.

4. How QwikFone Uses Your Data

All data collected on the QwikFone online platform is used and controlled by QwikFone. We collect and process users’ data for several legal reasons, depending on the type of information being collected, including:

• forming the contract between QwikFone and the customer,
• where the user has given consent,
• where we are required to collect data for legal obligations,
• and where QwikFone has legitimate business reasons to process this data.

Some of the purposes for using personal data include meeting our legal obligations, resolving disputes, enforcing QwikFone policies, and improving our services.

UK users have rights regarding their personal data under UK GDPR. If you have any questions regarding the data collected by QwikFone or wish to request the removal of certain data from our systems, please contact us via email.

The rights of QwikFone users regarding their personal data may include:
*The table below explains what data we collect, why we collect it, and the legal basis we rely on under UK GDPR.

5. How Shopify Processes Your Information

Our website and digital storefront infrastructure are powered by Shopify. When you visit our platform, register an account, or complete a transaction (including retail orders or device buybacks), your personal data is collected and processed through Shopify’s secure, global e-commerce infrastructure.

Shopify acts as our primary data processor and handles key functions on our behalf, including secure web hosting, platform analytics, order and buyback tracking, transaction management, and automated fraud screening. All data processed by Shopify is handled in accordance with strict security standards and Shopify's own privacy commitments.

6. How We Share Your Data

Service Providers: We share data with necessary partners who act on our instructions (e.g., payment processors, shipping carriers like Royal Mail, website hosting providers, and email marketing platforms).

Legal Requirements & Fraud Prevention: We may disclose your personal data if required by law to comply with a legal process, protect the rights and safety of QwikFone and others, or coordinate with law enforcement authorities and legal professionals. Additionally, we share device identifiers (such as IMEI or serial numbers) and associated seller identity data with national property registration databases (such as CheckMEND) to verify that devices submitted for buyback have not been reported lost, blocked, or stolen.

7. Privacy Policies of Third-Parties

Third-party websites and advertising services may apply their own privacy policies to data collected through advertisements or links displayed on the QwikFone website. As such, we encourage users to review the privacy policies of these third-party websites for more information on how their data is collected, processed, and managed.

Users can also manage cookies through their browser settings. Please visit your browser provider’s website for more information on how to manage or disable cookies.

8. International Data Transfers

Our Safeguards: We protect your data through appropriate safeguards such as the UK’s International Data Transfer Agreement (IDTA) or the UK Addendum to the European Commission’s Standard Contractual Clauses (SCCs), where applicable, to ensure your data receives the same level of protection as it does in the UK.

Your data may be transferred to and processed in countries outside the UK, including the United States, where our technology partners (such as Shopify) operate their infrastructure.

9. Data Retention

We retain your personal data only for as long as necessary to fulfil the purpose it was collected for, including meeting any legal, tax, or reporting obligations.

General Retention Period For retail customers, buyback sellers, and wholesale clients, we are legally required to retain basic contact, identity, and transaction records for 6 years after your last transaction with us, in line with UK tax compliance and HMRC auditing requirements.

This includes:

• Contact and identity details
• Retail, wholesale, and buyback transaction histories
• Financial transaction records

Buyback Diagnostic Records Technical records, diagnostic results, and device serial numbers gathered during our buyback inspection process are retained for up to 6 years to meet consumer contract record-keeping obligations and comply with UK second-hand goods trader regulations.

Marketing Data Retained until you withdraw consent or opt out.

Abandoned Checkout Data Retained for up to 12 months.

To request deletion of your data, please see Your Data Rights below or contact us at info@qwikfone.com.

10. User’s Data Rights

UK users (under GDPR): Users have the right to access, rectify, erase ("right to be forgotten"), restrict processing, data portability, and object to processing.

Right to Complain: You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

To exercise these rights, please contact us.

11. Marketing Emails & Communications

QwikFone users may receive marketing emails and communications in cases such as the following:

• The user is inquiring about an order they made or would like to make from QwikFone.
• The user has consented to receiving marketing communications and emails from QwikFone.
• The user has not opted out of receiving marketing communications from QwikFone.

QwikFone requests the user’s consent before sharing any personal data with third parties for marketing or advertising purposes. Users may opt out of receiving marketing communications at any time by clicking the unsubscribe link in the email or emailing us at info@qwikfone.com.

When a user opts out of receiving marketing emails, the personal data collected by QwikFone will not be removed from our systems where this data was collected as part of a product purchase, service, or other transaction with QwikFone.

12. Cookies

QwikFone uses cookies and similar technologies to help our website function properly, improve user experience, analyse website performance, and support our marketing activities. Please note that disabling certain cookies may affect the functionality of some parts of our website.

13. Log Files Data

We use standard server log files to track activity on our website for analytics and security purposes.

Log files may collect data including the visitor’s IP address, browser type, ISP, local date and time, referring and exit pages, and the number of clicks on our website.

This information is not linked to personally identifiable information collected by QwikFone and is used to analyse trends, manage the website, track user behaviour, and gather demographic information.

14. Third-Party Financing Providers (Klarna & PayPal Credit)

By choosing Klarna or PayPal Credit as your payment method during retail checkout, QwikFone will securely pass your contact details and order information to those platforms. This data sharing is required so they can assess your eligibility for their consumer financing options and tailored payment terms. All transferred data is handled strictly in accordance with their respective privacy policies.

Automated Decision-Making and AI

We may use automated processing to detect and prevent fraud on our platform or to assess financial eligibility via our integrated credit partners, Klarna and PayPal Credit. You retain the legal right to challenge an automated decision that carries significant legal weight against you and request that a member of our team review the decision manually.

• Please note: Automated financing profiling and credit eligibility checks are strictly limited to retail buyers at checkout and do not apply to individuals using our Buyback program.

15. Data Security

We take appropriate technical and organisational measures to protect personal data against theft, loss, unauthorised access, or misuse.

Access to users’ data is limited to authorised QwikFone employees, contractors, and service providers who require access in order to perform their responsibilities under QwikFone’s control and confidentiality obligations.

If a security breach affecting users’ personal data occurs and we are legally required to do so, QwikFone will notify the relevant regulators and affected users.

To provide an additional layer of protection against spam and automated abuse, QwikFone uses Google reCAPTCHA. By using our website, users may also be subject to Google’s Privacy Policy and Terms of Use.

16. Children's Privacy

QwikFone's website and services are intended for individuals aged 18 and over. We do not knowingly collect personal data from children.

If we become aware that personal data has been provided by a child without appropriate parental or guardian consent where required, we will take reasonable steps to remove that information from our systems.

17. Changes to This Policy

We may update this policy from time to time. When we do, the 'Last Updated' date at the top of this page will be revised. We'll notify you of significant changes by posting a notice on our website or via email.

18. Contact Us

For all privacy inquiries or to exercise your rights, please email our Data Protection Lead at info@qwikfone.com or write to us at our registered address in London on our Contact Us page.